Gen Zers Are Vital to Movie Theaters Recovery. Heres How Theaters Can Win Them Over
As movie theaters continue on the road to recovery from the pandemic, young moviegoers who are eager to return to theaters are an essential component of that comeback. But cinemas have their work cut out for them: Not only do they have to worry about the increasing spread of the delta variant, but Morning Consult findings suggest that the availability of films on streaming services could test Generation Z’s willingness to watch them on the silver screen.
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